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4.3 Conducting Real World Research (13.-14. October2023)
Course modified date: 14 Oct 2023
- Enrolled students: 15
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- Your KLU Studies
- Executive Education
- MBA
- Class of 2024
- Module 4: Developing and Marketing Products for Global Customers
4.3 Conducting Real World Research (13.-14. October2023)
Course content
- Course has been changed to October 13-14th
- Syllabus MBA Barrot Conducting Real World Research 2023 - Final October
- Wübben, M., & Wangenheim, F. V. (2008). Instant Customer Base Analysis: Managerial Heuristics Often “Get It Right.” Journal of Marketing, 72(3), 82–93
- PowerPoint Template
- RWR 2023 - Charts Part 1
- RWR 2023 - Charts Part 2
- RWR 2023 - Charts Part 3
- RWR 2023 - Charts Part 4
- Tutorial Market Research
- All Presentations (Zip-Folder)