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4.3 Conducting Real World Research (28-29 April 2024)
Course modified date: 25 Apr 2024
- Enrolled students: 19
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- Your KLU Studies
- Executive Education
- MBA
- Class of 2025
- Module 4: Developing and Marketing Products for Global Customers
4.3 Conducting Real World Research (28-29 April 2024)
Course content
- Announcements
- Syllabus
- Wübben, M., & Wangenheim, F. V. (2008). Instant Customer Base Analysis: Managerial Heuristics Often “Get It Right.” Journal of Marketing, 72(3), 82–93.
- PPT
- RWR 2024 - Charts Session 1
- RWR 2024 - Charts Session 2
- RWR 2024 - Charts Session 3
- RWR 2024 - Charts Session 4
- Tutorial Market Research